Lurpak Spreadable is for the quick meals. No recipes. No careful measures. Those times when you just get a few great ingredients and throw something together for yourself. We wanted to capture the beautiful, rhythmic chaos of freestyling in the kitchen and make people feel how wonderful it is to experiment with different flavours.
We asked director Juan Cabral to bring this to life for us, accompanied by a rip-roaring track composed by Soundtree Music, whilst the voice of Lurpak, Rutger Hauer, steers the show like the leader of the band.
For posters we wanted to get people to re-evaluate sandwiches, showing the potential of what can be done with great bread and interesting ingredients.
Stills shot by Gustav Almestål and styled by Katie Giovanni