LAND ROVER #HIBERNOT
BRRRRR…winter, horrible isn’t it? Or is it?
Land Rover wanted a couple of press ads that said something along the lines of ‘Embrace winter with Land Rover’.
Instead we gave them a fully integrated winter campaign and a brand philosophy.
#Hibernot reminded people of all the brilliant things about winter and gave them reasons to go out and enjoy it.
We launched with some bold outdoor pieces and a cockle-warming wintery film directed by Simon Ratigan.
Hibernot.co.uk acted a social hub that collected everyone’s participation with the campaign and gave them suggestions for things to go out and do in the winter months.
We instantly had an amazing response, not just for the ads, but from people who went out and got involved.