GOOGLE - YEAR IN SEARCH 2018
In collaboration with Google Brand Studio, we were tasked with finding a positive insight in a year that was challenging for so many people.
Using Google’s own data, we discovered that ‘good’ terms were searched more than ever in 2018, showing that no matter how difficult life seems and how divisive the world can be, people are always seeking out the good in the world.
- YIS 2018 was the most watched Google video ever, raking up 113 million views
- 5% uplift in brand perception